Is a young female celebrity really successful if she doesn’t have her own makeup line? From Kylie Jenner to Rihanna, smart women know that capitalizing off of other women’s insecurities is the best way to boost their stardom. That being said, it’s much better to bring something somewhat original to the table.
Bella Thorne is the latest young celeb to announce a new makeup collection, pandering to the edgier teens with its unique name Filthy Fangs. Her eyeshadow palettes cost between $50-$60 and come in a range of bright, sparkly colors. Thorne posted several pictures promoting her makeup on her Instagram page, @bellathorne.
However, it seemed that Thorne neglected to realize that in this day and age, it is much harder to plagiarize. And the internet caught on in no time. Thorne has been accused of copying another makeup brand called Juvia’s Place, which is owned by Chichi Eburu, a popular African makeup artist. And the internet could not be saltier about it. Under the picture shared above, Instagram user @dilipglawcequeen commented “Your other palette packaging and color scheme are stolen from an independent black owned company that has worked and grinded to have some of the best pigmentation and blendability at low prices and you got the caucasity to steal color concept and packaging? [heavy profanity].”
How similar are the two products? After all, there are only so many possible combinations of colors and package designs so it only makes sense that there is some overlap among brands. Twitter user @whatsLDPupto posted a side-by-side comparison of Eburu and Thorne’s collections and strongly believes so. Juvia’s Place is pictured on the left side and Filthy Fangs is pictured on the right.
A representative from Juvia’s Place responded calmly to the controversy, saying that “We are not affiliated with [Filthy Fangs]. Yes we are aware of the painful and awkward similarities. It’s obvious they have done little to no research or they have bluntly stolen our concept which is unacceptable. We believe in originality and the brand you have mentioned lacks that. We have chosen to be light hearted about the situation, after all makeup is supposed to be fun!!”
Only the future will tell if Thorne and her company will take this advice to heart and brainstorm a little better next time.